Let Me Hold You Bow Wow- Music Video Analysis

Lil Bow Wow feat Omarion Let me hold you
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• Postmodernist; movie style opening – in the opening sequence the female is answering her phone. This is a movie like style as she is having a conversation with the main male character (bow wow). This sets the narrative into place. Credits such as 'Barbarino Films presents' are used in short films.
• Whilst she gets up to walk to the door we as the audience see a tracking shot to connect us to the female’s character. At this point we can also see her facial expressions. This is effective as we are put in the females shoes and the sense of suspense has kicked in as we don’t know is at the door. The dialogue is used so it is easier for the audience to understand the narrative. The begging of the movie style music video ends with a fade out which informs us its the end of the movie style and into the beginning of the song is just about to occur.
• Examples of generic conventions of the Hip Hop/RnB genre:
1. An expensive car right at the beginning and at the end (Range Rover)
2. Loose outfits ( jumper and jeans) with bandana worn by Bow Wow
3. An attractive female of dual heritage (white and black)
4. (Bling) and diamonte belt buckle also worn by Bow Wow and Omarion.
5. A lot of attractive males and females
6. Dancing
• Lots of fades and quick cuts have been use throughout to show and tell a story. This also links into the smooth beat of the song. To be in sync with the beat quick fades have been used.

• Target audience for this song is 18- 24 year olds. This is because young adults can relate to the themes explored in the video. For example relationships, partying, night life, friendship. Young people can relate to this as they have a stereotype for being experimental. The most common reason as to why the target audience is 18-24 is the fact that the main performers are between that age ranges. Overall i strongly believe that through personal identity which when audiences can relate to the character of a text due to their personal qualities that are evident in their life.
• Overall, this music video was significant for me as my chosen track is of an unsigned artist. This will help me as the audience and convention which has been use in this video will most likely be used in mine.