Goldie - Inner city life Analysis

Goldie (Clifford Joseph Price) is an artist which delivers electronica, drum and bass, Jungle and dance.With an opening shot of the woman singing to the camera as images of large buildings appear overhead, from a low angle shot shows that estates from a high point of view suggesting that people that live there are looked down on. This sets the scene of the typical 'inner city'. She is clearly stressed, wiping her brow to connote the hard work she does for herself and her children. Therefore, this suggests from the beginning of the video, that 'inner city life' is difficult. It also shows how lower class, single parents are working really hard to try and provide the basics for their childrens.

This video reinforces the stereotypes of modern society upon its audience. The falling trolley from the building is proposing that this world is disordered and spiralling downwards. The hooded children are standing outside a building doing practically nothing, we as the audience assume that they are on the verge of causing trouble. With all the moral panics going on in society regarding young people this is reflective of the society as a whole. Young people equal crime. However as the video continues the stereotypes are adhered as the youth are playing ball. A high-angle shot of the DJ's vinyl spinning connotes the repetitive routine of 'inner city life' as the chorus begins: ‘inner city life, inner city pressure'.


A close-up tracking shot of males hands and lower body features, show an item being passed along in a rather suspicious way. We as the audience at this point are made to believe that drugs are bring shifted along the club, again this is not the case. It is actually a CD. Which is completely safe and doesn’t cause no harm. It goes to prove how today’s audiences are very predictable. It goes to show people in society are gullible and easily influenced by stereotypes and quick to label. The Message that are conveyed are that with 'inner city life' comes 'inner city pressure' to conform to 'inner city' stereotypes.


The close up of the bills shows how important they are to Goldie in her everyday life and due to her circumstances she cannot afford to pay them, she has difficulties paying them. Close-up of burning paper appears on screen, the camera zooming out to reveal Goldie holding the flaming bills. This enigmatic and uncertain end gives the audience room to question the videos motive.