Britney Spears : Toxic
Post-Feminist Reading
*In the video Britney Spears instructs the man to come toward her. She uses the power of seduction to tempt him and he is such a weak character that he succumbs to her order.
*She wears the costume which makes her look nude to appeal to the male gaze. She uses her sedcution as she knows it will bring her success and fame.
*When she is in the aeroplane toilet with the man she pulls off his mask. Later in the video she throws the man off the bed and these two acts exeplify her strength.
*When in the bathroom with the man she takes his wallet, showing she deceptive. she is able to use her sexual charms to manipulate and exploit the man
*She enters another man's flat and pushes him on the bed showing she is assertive. As they make their way to the bed it is noticeable that there is a woman in the shower in the background.
*From this it can be interpreted that the man is already in a relationship but he is now being unfaithful. This suggests he is weak when it comes to seduction
*There is another moment when britney is walking from the fire and not looking back, showing she's in control and is fearless. The fire may also be a euphemism for an orgasm
Feminist Reading:
*Britney wears provocative clothing to attract a male audience so she confirms the female stereotype that women are sex objects
*She capitalises on her sexuality to get money. She may feel pressured to reveal skin because it is the only way she'll make money
*She has to use her image rather than her talent
Link: http://www.youtube.com/watch?v=s9kVZ1Zperc
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