The cover serves three main purposes:
1. To advertise and identify the contents of the music product. [It is also designed to be eye catching (audience lines of appeal: one line of appeal is called envy or emulation and another one is aspiration). It is also used for point of scale.]
2. To convey the artistic aspirations of the original [designed to show the insight into artist (personality, visual representation of the music) and it also establishes the artist's identity.]
3. It can be used for promotional efforts surrounding the product, as an identifiable image associated with it. [Maximizing sales/revenue and to establish target audience ,codes and conventions of the genre]
1. Typography:
Sophisticated
Simplistic
The font is cream coloured and is formal which reoresents soul music
2. Composition and layout:
Simplistic
Central framed (Implies that everything is hers including the song, music)
Close-up suggest her high status as an artist/song writer
Colours/effects:
3. CPR is reflective of the album cover.
Complementary colours (cream for the title and the twigs).
Complements overall mahogany
The colours suggest that the artist is down to earth
4. Main image of artist:
Mainly soul artists are black and are represnted as natural. This is evident throught the use of the twigs and her natural hair.
Humble - Looking up gentle; giving thanks to god?
Status - suggests quality (every woman).
She looks reflective/peaceful
Subverting the direct gaze pose
Diva? From her body language- The way she has positioned her hands as to say that she is glamorous and special.
4) Appearance:
Mahogany natural afro/blending.
Natural make up.
Absence of jewelery---->Grounded/ generic convention humble.
Natural beauty as opposed to 'sexy'
Overall, the front CD cover suggests that she takes her music seriously and want people to respect her . She doesnt want to be a sex symbol she want to ber herself , simple but authentic.
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