Codes and Conventions

1)Genre is a category used to classify discourse and literary works, usually by form, technique, or content.Genres are formed by conventions that change over time.

2)What Music Genres do you know?
*Rap
* Hip-Hop
*RNB
*Soul
*Funky House

3) What are Codes and Conventions?
All genres will have a setr of ways that we as the audience will recognise them, these are known as codes and conventions. Codes are systems of signs, put together (usually in a sequence) to create meaning. Conventions are habits or long accepted ways of doing things. The audience becomes familiar with this.

4) Why is genre important?
Genre is very important as it creates the way we approach and respond to a text. In addition to this having more than one type of genre meets peoples needs as different people have different tastes.

5) What are the draw backs of genres?

People who dislike a particular genre of music and condemn other people for liking it.


Theory:
Andre Goodwin distinguished many features which saw music videos as a form:

- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genres are complex and diverse in terms of music video style and iconography
- Record companies will demand a lot of close-ups of the main artist or vocalist
- Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.
- there are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.